A strong Brand will create sustainable profit, sustainable growth, and transformative impact. Here are 3 steps of how to create one.
We have yet to conquer our destructive impulsive behaviour, and there is a reason for that – it is incredibly difficult, but not impossible.
A strong product is not created by accident. Learn how to carefully design and polish your product to ensure consumer satisfaction.
Why a people-focused approach is the most sustainable way to achieve success.
How do you create excellent consumer experience, satisfaction and loyalty?
By focusing on the consumer, or the employee?
Raising a brand is no easy task, its development closely resembles raising a child.
In the beginning it requires a lot of effort, time and patience, so that it can be independent and self-sufficient when it grows up.
Whether you offer products or services, your consumers should primarily love the product itself in order to be able to love the brand and become loyal. And for them to genuinely love your product, it needs to be exceptional.
Are you happy in your workplace? Does it allow you to feel comfortable, to be creative, to be yourself?
Being considered weird is often intertwined with authenticity. Which brand has the most potential: the one who kneels down to conformity, or the one who stays true to itself?