Whether you offer products or services, your consumers should primarily love the product itself in order to be able to love the brand and become loyal. And for them to genuinely love your product, it needs to be exceptional.
Are you happy in your workplace? Does it allow you to feel comfortable, to be creative, to be yourself?
Being considered weird is often intertwined with authenticity. Which brand has the most potential: the one who kneels down to conformity, or the one who stays true to itself?
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