A Brand should not be confined as a company’s logo, slogan, design or name.
It is something greater than a simple product or service.
It is instead organic and alive as it grows, evolves, adapts and interacts with consumers & customers.
A successful Brand forms deep & meaningful relationships with people
It is, therefore, why people become loyal and faithful to a Brand. Not because of the product or service, but because of how the brand makes them feel.
“People may forget what you say.
They may forget what you did,
but people will never forget
how you made them feel.”― Carl Buehner